The digital landscape is changing, and with it are increasing demands on content management systems (CMS) and organizations to keep pace with consumer needs. Users are demanding more personalized experiences, greater connectivity between devices, and more interactive elements in their web experiences. Organizations want websites that grow with your digital technology and business needs and help you achieve your goals.
In this blog, we cover what features you should look for in a CMS and why Drupal is one of the strongest options on the market in 2018:
1. Drupal As A Web Experience Management System
2. Targeted, Personalized User Experiences And User Interface
3. Contextual Digital Experiences
4. High Tech And Innovative Marketing Tools
5. Leading Tools For Metadata And Taxonomy
With over one million users worldwide, Drupal is one of the top website solutions because of its robust and flexible infrastructure, innovative design, and open source modules. Drupal also gives organizations access to countless free tools and information to help you get the right features, functionality, and design.
Drupal 8, the most current release, will turn 3 years old on May 19, 2018, and already it has moved in the direction of being a leading platform to meet the demand for interactivity, personalization and scalable tools. Its powerful built-in modules make it easy to use right out of the box. As well, Drupal users gain access to a seemingly endless offering of dynamic, flexible, and ever-evolving modules that pay dividends as organizations look to integrate new tools for analytics, optimization, e-commerce, marketing, and automation.
Drupal differs from much of the competition in that it makes it easy for organizations and marketers to integrate third-party tools. This is because the Drupal CMS has made a point of being a flexible platform that performs more like a web experience management system – giving you the ability to integrate your favorite customer relationship management (CRM)software, such as Salesforce, or inbound marketing platforms into your website, rather than making you use proprietary automation and analytics tools. This is why Drupal is a clear choice for organizations that want to seamlessly integrate your preferred third-party technology with your website.
Websites are both your storefront and salesperson, and while clicks might be good, visitors to your website who convert into customers or donors are even better. Drupal 8 has built-in user experience (UX) and user interface (UI) tools and modules that support the needs of the modern customer for personalized, interactive, and targeted experiences when they visit your website. Drupal 8’s advanced system also makes it easier for your development team to build and maintain your website, sparing your team countless hours of frustration and, possibly, expletives.
Briefly, while UX implies all of the elements of a website that a user interacts with and how pleasing they find that experience, UI is how someone interacts with a website, such as through web pages, menus, or buttons.
There are several built-in and contributed modules that supercharge Drupal, making it the best choice among content management systems for these reasons:
Enhancing your UX and UI is akin to cleaning shop so that you have a more presentable, inviting, and efficient store for your customers to visit and staff to work in. The nice thing about laying your storefront on a Drupal foundation is that you’re pretty much guaranteed to be working on solid ground.
Drupal 8 gives organizations the tools they need to create tailored customer experiences. Your website should meet the needs of your visitors, guiding them towards that all-important purchasing decision from the moment your webpage loads. And, as Forrester notes, in today’s market, that means using customer-centric interactions that make each visitor to your site feel like their experience has been tailored to meet their individual needs. It’s essential that your CMS support the growing demands on software and design, including acting as a consistent guide across the customer journey.
Access to robust APIs is one essential ingredient all websites need if they’re going to win the top prize at an online marketing fair. The amazing thing about Drupal is that its international team of expert volunteers continually updates and improves upon years of insight and development already built into the Drupal machine.
The release of Drupal 8 heralded in several new APIs, which simplify and streamline the development process, as well as making a website more intuitive for customers:
Added to this, Drupal’s flexible interface makes it easy to mold it to fit almost any systems architecture with tools and features that improve the experience of customers and programmers.
As static websites fade away and are replaced by dynamic content across many different digital touch-points, organizations are looking for a CMS that stays in step with new sales and customer engagement technologies. E-commerce is another area in which Drupal excels. Drupal has been seamlessly integrated into the commerce platforms of companies like Tesla, IBM WebSphere Commerce, Magento, Puma, and Motorola to drive sales through better customer interactions.
The Google Analytics module allows you to collect all-important customer data and make adjustments to optimize how well your Drupal site speaks to and engages your target market.
According to a 2017 Forrester report, semantic structure plays a key role in the working lives of content authors and managers. Auto-tagging tools, such as Drupal’s Metatag module, allows you to add meta tags to your website automatically – an asset for search engine optimization (SEO). Drupal’s Metatags module also allows you to shape how your content appears on social media sites with such APIs as Twitter Cards for Twitter and Facebook’s Open Graph protocol, giving you the ability to share consistent messages across platforms.
Another key asset for websites in 2018 is having a flexible and intuitive taxonomy system. Drupal’s built-in taxonomy system is designed to simplify how you organize your content, with the help of keywords. This intuitive content classification system has obvious benefits: it makes it easier to organize information on your website, including by theme, and to navigate to search terms and set viewing options. Drupal’s flexible taxonomy system is designed to support the growth of your organization, so you can continue to add more content and features to your website without bursting your CMS’s seams.
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