Digital Impact Optimization™ is all about getting users to act – whether it's getting them to your website via search or paid advertising in the first place, or, once they arrive, getting them to take desired, valuable actions and follow important journeys on your website, such as filling out the "contact us" form, purchasing a product, and the like. 

I spoke about this concept at Twin Cities Drupal Camp 2017. The camp took place during Twin Cities Pride, so we popped a little champagne to celebrate. The slides and video recording are embedded below:

Permalink to slides: "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017 by Seth Viebrock