--- title: "\"Optimizing Drupal for Digital Marketing\" talk at Twin Cities Drupal Camp" description: Digital Impact Optimization is all about getting users to act, whether it’s getting them to your website via search or paid advertising in the first place, or, once they arrive, getting them to take desired, valuable actions and engage with the content. image: https://cta.o8.agency/hubfs/40.jpg --- [![OriginEight](https://cta.o8.agency/hubfs/logo-o8-white.svg "OriginEight")](https://www.origineight.net/) - [Services](https://www.origineight.net/) - Web Design - [Website Design](https://www.o8.agency/projects/design-ux) - [UX Design](https://www.o8.agency/services/user-experience) - [UX Testing](https://www.o8.agency/web-design/ux-testing) - [Content Strategy](https://www.origineight.net/projects/drupal) - [Conversion Rate Optimization](https://www.o8.agency/services/conversion-rate-optimization) - [Translation](https://www.o8.agency/services/website-translation) - Digital Marketing - [Digital Innovation](https://www.o8.agency/digital-marketing/strategy-framework-dio) - 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[Wordpress](https://www.origineight.net/projects/wordpress) - [See all work](https://www.origineight.net/work) - [About](https://www.origineight.net/about) - [About Us](https://www.origineight.net/about) - [Proven Process](https://www.origineight.net/digital-impact-optimization) - [Blog](https://www.origineight.net/blog) - [Team](https://www.origineight.net/team) - [How We Help Marketers](https://www.origineight.net/how-we-help-marketers) - [Blog](https://www.origineight.net/blog) - Pricing - [Project Calculator](https://www.o8.agency/pricing) - [Monthly Packages](https://cta.o8.agency/o8-monthly-packages) - [Contact](https://www.origineight.net/contact) # "Optimizing Drupal for Digital Marketing" talk at Twin Cities Drupal Camp on October 25, 2018 Share # "Optimizing Drupal for Digital Marketing" talk at Twin Cities Drupal Camp on October 25, 2018 ![Seth Viebrock: CEO, Engineer, Marketing Optimizer](https://cta.o8.agency/hubfs/Seth%20Viebrock.jpg) ### Written by Seth Viebrock: CEO, Engineer, Marketing Optimizer ### Categories [Drupal](https://cta.o8.agency/blog/tag/drupal) [Digital Marketing](https://cta.o8.agency/blog/tag/digital-marketing) [Digital Impact Optimization](https://cta.o8.agency/blog/tag/digital-impact-optimization) [Drupal Camp](https://cta.o8.agency/blog/tag/drupal-camp) Digital Impact Optimization™ is all about getting users to *act* – whether it's getting them to your website via search or paid advertising in the first place, or, once they arrive, getting them to take desired, valuable actions and follow important journeys on your website, such as filling out the "contact us" form, purchasing a product, and the like.  I spoke about this concept at [Twin Cities Drupal Camp 2017](http://2017.tcdrupal.org/). The camp took place during Twin Cities Pride, so we popped a little champagne to celebrate. The slides and video recording are embedded below: **[Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017](https://www.slideshare.net/SethViebrock1/origin-eight-optimizing-drupal-for-digital-marketing-drupal-camp-2017)** from **[Seth Viebrock](https://www.slideshare.net/SethViebrock1)** **Permalink to slides: **["Optimizing Drupal for Digital Marketing" - Drupal Camp 2017](https://www.slideshare.net/SethViebrock1/origin-eight-optimizing-drupal-for-digital-marketing-drupal-camp-2017) by [Seth Viebrock](https://www.slideshare.net/SethViebrock1)   Please enable JavaScript to view the [comments powered by Disqus.](https://disqus.com/?ref_noscript) ## An Agile Approach to Better Websites and Digital Marketing How can you better meet your marketing and business goals in a way that's low-risk and based on actual data? ### [Learn more >>](https://www.origineight.net/digital-impact-optimization) ### Subscribe To Our Blog! ### Related posts - [![4 Stress-Relieving Tips for Marketers](https://cta.o8.agency/hs-fs/hubfs/stressed-out-marketer.jpeg?width=100&name=stressed-out-marketer.jpeg)](https://cta.o8.agency/blog/4-stress-relieving-tips-for-marketers) [4 Stress-Relieving Tips for Marketers](https://cta.o8.agency/blog/4-stress-relieving-tips-for-marketers) - [![How To Choose The Right Digital Agency](https://cta.o8.agency/hs-fs/hubfs/rawpixel-685929-unsplash.jpg?width=100&name=rawpixel-685929-unsplash.jpg)](https://cta.o8.agency/blog/how-to-find-the-right-digital-agency) [How To Choose The Right Digital Agency](https://cta.o8.agency/blog/how-to-find-the-right-digital-agency) - [![Optimizing search for an increasingly voice-driven world](https://cta.o8.agency/hs-fs/hubfs/Screenshot%202018-11-29%2010.30.54.png?width=100&name=Screenshot%202018-11-29%2010.30.54.png)](https://cta.o8.agency/blog/optimizing-search-for-an-increasingly-voice-driven-world) [Optimizing search for an increasingly voice-driven world](https://cta.o8.agency/blog/optimizing-search-for-an-increasingly-voice-driven-world) - [![Twin Cities Drupal Camp talk: ](https://cta.o8.agency/hs-fs/hubfs/Post%2060%20bb.jpg?width=100&name=Post%2060%20bb.jpg)](https://cta.o8.agency/blog/twin-cities-drupal-camp-talk-change-your-customers-behavior-with-a-brain-based-data-driven-approach) [Twin Cities Drupal Camp talk: "Change your customer's behavior with a brain-based, data-driven approach"](https://cta.o8.agency/blog/twin-cities-drupal-camp-talk-change-your-customers-behavior-with-a-brain-based-data-driven-approach) - [![Optimizing Forms: Make Them a Great Conversation](https://cta.o8.agency/hs-fs/hubfs/58.jpg?width=100&name=58.jpg)](https://cta.o8.agency/blog/optimizing-forms-make-them-a-great-conversation) [Optimizing Forms: Make Them a Great Conversation](https://cta.o8.agency/blog/optimizing-forms-make-them-a-great-conversation) - [![Case Study: Drupal 8 redesign for a Community College](https://cta.o8.agency/hs-fs/hubfs/57-1.jpg?width=100&name=57-1.jpg)](https://cta.o8.agency/blog/case-study-drupal-8-redesign-for-a-community-college) [Case Study: Drupal 8 redesign for a Community College](https://cta.o8.agency/blog/case-study-drupal-8-redesign-for-a-community-college) ### Do Better Digital Marketing All websites and digital marketing campaigns are losing conversions and therefore *money*. Our proven process plugs the leaks and saves you time! 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