Using a scrollmap (a kind of heatmap) we found that users were not scrolling down the homepage of HelpSystems.com. Notice the major drop-off in scrolling activity denoted by the fast red-to-blue dropoff on the gradient.
Further down the page were impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment.
Simply moving the client logos further up on the homepage resulted in a 128% improvement in a core revenue driver – product trial downloads – which translates to thousands of dollars per year from a simple adjustment.
This took us a few minutes to spot, then 2 weeks to run a split test, bumping up logos for 50% of the traffic. In just two weeks and a few minutes of our time, they dramatically changed their business.
The results of this experiment are shown below:
This is a simple but powerful example of how important and impactful conversion rate optimization (CRO) can be.